I was watching BBC’s Newsnight on Wednesday live from Uppermill Civic Hall, focusing on the by-election for Oldham East and Saddleworth. Michael Crick, newsnight’s political editor, compared some of the campaign literature from the three main parties, questioning the quality of the print, use of colour, size of font for readability, along with the policy content. Interesting point, did the voters care about the quality of the paper the pledges were made on? Given that the by-election itself was called as a direct consequence of lies made in campaigning literature during the May election, you would assume that voters would be scanning the copy for inaccuracies and wild claims. Or maybe the campaign literature itself had no impact on the electorate whatsoever other than to go straight in their recycling bins. Did Debbie Abrahams (newly elected Labour MP for Oldham East and Saddleworth) spend more on a copywriter, graphic designer and printer than the other parties, and thereby claim the seat?