By Deborah Wroe
A new follower on the Owl Marketing Twitter account got my interest yesterday. We always check the bio and recent tweets to see if we want to follow back. For a personal account it’s personal choice whether you are a ‘follow all my followers’ kind of person, for a business account it really doesn’t make sense to follow all, but there’s a whole other blog post on that. Anyway back to this particular account, Colin Lally, the bio made me laugh, and piqued my interest, I clicked through to recent tweets and the interaction between that account and Leslie English and was immediately suspicious. Both accounts had also posted a pic showing an invite for a dating event in Oldham.
Aha, I thought, on to you, clever... fake accounts promoting a dating service. Cockily (some might say), I immediately tweeted that I had ‘discovered’ these accounts, and congratulated them on a clever idea (without ‘outing’ them). I have seen this type of clever social media strategy before but it was the first time I had seen it locally, though I was thinking it was probably part of a national strategy with similar accounts set up across the country, I was also thinking, darn it, why they didn’t they use Owl Marketing to come up with the idea and manage it!
Anyway….I then clicked the pic again and saw it came from the OTW account, OTW, isn’t that Oldham Theatre Workshop I thought. Yup, turns out that what I thought was a clever piece of social media strategy to build brand awareness and drive sales for a dating agency was in fact a very clever use of social media by Oldham Theatre Workshop for their production The Wedding. Brilliant idea, innovative, of the minute and one I shall be following with interest. Hats off to you all.
By the way, the title of this blog….I am currently very much enjoying re-reading Alexander McCall-Smith’s No. 1 Ladies' Detective Agency series. The antics of Precious Ramotswe send my imagination into overdrive and I truly believe I could be a detective. Maybe I should stick to the day job?
A new follower on the Owl Marketing Twitter account got my interest yesterday. We always check the bio and recent tweets to see if we want to follow back. For a personal account it’s personal choice whether you are a ‘follow all my followers’ kind of person, for a business account it really doesn’t make sense to follow all, but there’s a whole other blog post on that. Anyway back to this particular account, Colin Lally, the bio made me laugh, and piqued my interest, I clicked through to recent tweets and the interaction between that account and Leslie English and was immediately suspicious. Both accounts had also posted a pic showing an invite for a dating event in Oldham.
Aha, I thought, on to you, clever... fake accounts promoting a dating service. Cockily (some might say), I immediately tweeted that I had ‘discovered’ these accounts, and congratulated them on a clever idea (without ‘outing’ them). I have seen this type of clever social media strategy before but it was the first time I had seen it locally, though I was thinking it was probably part of a national strategy with similar accounts set up across the country, I was also thinking, darn it, why they didn’t they use Owl Marketing to come up with the idea and manage it!
Anyway….I then clicked the pic again and saw it came from the OTW account, OTW, isn’t that Oldham Theatre Workshop I thought. Yup, turns out that what I thought was a clever piece of social media strategy to build brand awareness and drive sales for a dating agency was in fact a very clever use of social media by Oldham Theatre Workshop for their production The Wedding. Brilliant idea, innovative, of the minute and one I shall be following with interest. Hats off to you all.
By the way, the title of this blog….I am currently very much enjoying re-reading Alexander McCall-Smith’s No. 1 Ladies' Detective Agency series. The antics of Precious Ramotswe send my imagination into overdrive and I truly believe I could be a detective. Maybe I should stick to the day job?
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